Cookie policy
What cookies are
Cookies and similar technologies let the site remember some information about your device or your visit.
Some are needed for the shop to work. Others are only used with your consent.
Necessary cookies
They are used for essential functions such as navigation, cart, checkout, security and managing your preferences.
These cookies do not require consent when they are strictly necessary for the service you have asked for.
Analytics cookies
They help us understand how the site is used, for example which pages are visited and how visitors interact with the shop.
Where required by applicable law, they are only activated after your consent.
Marketing cookies
We use cookies and other tracking tools from Meta to measure and optimise our advertising campaigns on Facebook and Instagram, to attribute visits and purchases to ads and to build audiences for advertising purposes.
These tools are only activated after you have accepted marketing cookies in the banner.
We use the Meta Pixel in the browser and the Meta Conversions API for server-to-server transmission of events through Shopify. The choice you make in the banner also applies to events sent through the Conversions API.
With your consent, information about browsing and purchases may be transmitted, including page and product views, searches, add-to-cart actions, checkout starts, payment information and purchases.
Identifiers and contact data used to match events may also be transmitted, such as email, phone, first name, last name, city, postcode, country, IP address, user agent, the _fbp and _fbc identifiers and identifiers related to ad clicks.
The legal basis is consent under Article 6(1)(a) GDPR.
You can change or withdraw your choice at any time through Cookie settings in the footer.
Managing consent
On your first visit you can accept, reject or customise non-necessary cookies through the banner.
You can change your choice at any time through cookie settings.
Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
Providers and duration
For the advertising activities described above we use services provided by Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, Ireland.
The main Meta cookies used are:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta, via luneamilano.it | Identifies the browser for measurement, attribution and advertising | 90 days |
| _fbc | Meta, via luneamilano.it | Stores information about a click on a Meta ad | 90 days |
| fr | Meta, facebook.com | Advertising measurement and personalisation | 90 days |
The _fbc cookie is only created when the visit comes from an ad link that contains the Meta click identifier.
Besides cookies, Meta can receive events and identifiers through the Conversions API. Server-to-server transmission does not necessarily place an extra cookie on your device, but it remains subject to the choice you made for marketing cookies.
For more information on how Meta processes data, see: https://www.facebook.com/privacy/policy
Contact
For questions about privacy and cookies:
For more information on how we process personal data, see our Privacy policy.